Greetings! You’ve entered my USC Annenberg Comprehensive Exam, featuring Live Nation Entertainment and the vibrant Contact Winter Music Festival. Within each section, you’ll discover a mix of written and visual components designed to immerse you in the world of this festival. This campaign’s core objective is to educate fans, boost awareness, and ignite anticipation for the upcoming winter music festival scheduled for December 27 and 28. So, grab your ticket and prepare for a spectacular show!
The show will showcase 5 components:
